Markus is a specialist in SEO, content marketing and growth of 8+ years covering e-commerce, startup and news publishing sectors. He has extensive experience working in competitive consumer products and is the founder of a subscription e-commerce website. Markus is a data-driven marketer who enjoys working on high scale SEO initiatives, particularly in a cross-functional team environment with a mix of engineering, design, marketing, data and product skills. His areas of expertise include content marketing strategies, link building, technical site auditing, site architecture improvements (UX / UI), keyword research, on-page optimisation, website internationalisation & localisation, A/B testing and CRO (conversion rate optimisation). Markus has worked for the following websites: HomeAway.co.uk, Spotahome.com, elCafetero.es, lainformacion.com, elEconomista.es.