Serena is a dynamic and performance-driven Senior Marketing Strategist and Partnerships Manager, offering over 12 years of experience in Digital and Strategic Marketing, Strategic Partnerships Management, Project Management, Communications, PR, with proven record of exceeding aggressive performance metrics within highly visible corporations. She has advanced expertise in all channels including Digital Campaigns, Strategic Marketing, Communications, PR, Partnerships Acquisition and Management, SEO, Media Buying Campaigns, CRM, Meta-search account management, Display Ads, Affiliates Marketing, Social Media, and Web Analytics. Serena shows a strong background in brand development, campaign lifecycle planning, digital media, and Partnerships Strategy development. She is a true strategist, proficient in devising and executing strong communications and marketing plans, measurably boosting media exposure. On top, Serena is equipped with excellent time management, negotiation and analytical skills.