Every month, TLR hosts a special Thank God It’s Friday (TGIF) event, a chance for members to share their unique skills, stories, and knowledge. A recent TGIF featured an amazing talk from our dear TLR Family member Mònica, who let us in on her LinkedIn best practice secrets!
Mònica Ferreras Albertí, a former lawyer turned successful copywriter and LinkedIn expert, has a truly inspirational story to share.
A trained lawyer from Barcelona, Mònica decided to leave the corporate world two years ago to embark on a freelancing adventure. Initially unsure of how to find clients, she turned to LinkedIn.
Over the course of 18 months, she grew her LinkedIn network from 500 connections to more than 5,000 and subsequently generated approximately €8.,000 in monthly recurring revenue.
Mònica’s success on LinkedIn is not just about numbers, however. It is a testament to the platform’s potential when used strategically.
The Power of LinkedIn
During her talk, Mònica emphasised that LinkedIn is a goldmine for professionals if used correctly. She noted that while the platform has more than 1,000 million users worldwide, only 1% create content on a weekly basis.
This gap presents a significant opportunity for those willing to step up and share their expertise.
Building a Strong LinkedIn Profile
Mònica’s talk focused on two main aspects: building a strong LinkedIn profile and creating engaging content.
She shared practical tips on optimising each section of your LinkedIn profile:
- Profile Picture: A clear, welcoming photo, ideally a headshot, to build trust.
- Banner: Utilise this space to include contact information, a mission statement, and a call to action.
- Headline: Craft a concise headline that answers who you help, what you help them with, and what makes your solution unique.
- Featured Section: Showcase your best work, links, or resources that demonstrate your value.
- About Section: Focus on what you can do for your clients rather than a detailed autobiography.
- Recommendations: Gather endorsements from colleagues and clients to build credibility.
Creating Engaging Content
Next, Mònica tackled the often-daunting task of content creation. She encouraged the audience to overcome the fear of not having anything original to say. Even familiar ideas can be valuable when shared from a new perspective. Her key principles for writing engaging content included:
Keep It Simple: Simplify complex ideas into understandable chunks.
Conversational Tone: Write as if you are having a conversation with the reader.
Active Voice: Make your sentences direct and dynamic.
Positive Language: Maintain a positive tone to attract engagement.
Storytelling: Use personal stories to connect with your audience.
Mònica also addressed the importance of consistency. She started by posting three times a week and gradually increased her frequency to six times per week. The key is to find a sustainable routine and stick to it.
Interactive Exercise
To illustrate her points, Mònica conducted an interactive exercise, asking attendees to stand up and sit down based on their LinkedIn activity. This activity highlighted that while many use LinkedIn, very few are actively creating content, reinforcing the untapped potential of the platform.
Conclusion
Mònica’s talk was an invaluable resource for anyone looking to harness the power of LinkedIn. Her practical advice and personal success story inspired all of us at TLR Coworking. If you missed the session or want to dive deeper, we highly recommend reaching out to Mònica for more insights.
We’re grateful to Mònica for sharing her expertise and look forward to seeing our TLR Family members putting these tips into practice. Stay tuned for our next TGIF event, and until then, happy LinkedIn-ing!
* What will the next TGIF event bring? TLR Family members will find out very soon! If you would like to join the next TLR event, check out our various subscription offerings here: https://tlr-coworking.com/subscriptions/. Our ‘Friend’ subscription, for example, is only €50/month and includes access to all TLR events and social gatherings, including the monthly TGIF!
About Mònica
Mònica, a former lawyer, has been a member of TLR since February 2023. She helps coaches and consultants craft content that translates to leads and growth via LinkedIn copy coaching. In short, she turns words into wealth!
